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Desheng Wang · Study

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Desheng Wang

1 works· latest 2023· 1 institutionscluster: provisionalORCID 0000-0002-9535-5933

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Acting like an interpersonal relationship: Cobrand anthropomorphism increases product evaluation and purchase intention2023 · 21 citations

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Acting like an interpersonal relationship: Cobrand anthropomorphism increases product evaluation and purchase intention

Journal of Business Research·2023·3 authors

21citations