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Yi‐Ling Chen · Study

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Yi‐Ling Chen

3 works· latest 2011· 1 institutionscluster: provisionalORCID 0000-0003-3758-0638

h-index3

i103

Citations278

Works here3

09

11

Most cited in this library

Narrative ads: The effect of argument strength and story format2011 · 173 citations
The effects of relational bonds on online customer satisfaction2009 · 70 citations
Using Mobile Phones to Monitor Shopping Time at Physical Stores2011 · 35 citations

Works

3 shown

Narrative ads: The effect of argument strength and story format

Journal of Business Research·2011·2 authors

173citations

Using Mobile Phones to Monitor Shopping Time at Physical Stores

IEEE Pervasive Computing·2011·5 authors

35citations

The effects of relational bonds on online customer satisfaction

Service Industries Journal·2009·2 authors

70citations