SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Ashish Kumar · Study

Home/Author

Ashish Kumar

3 works· latest 2018· 1 institutionscluster: provisionalORCID 0000-0002-6644-9754

h-index3

i103

Citations826

Works here3

12

18

Most cited in this library

The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation2012 · 548 citations
Modeling the relationship between firm and user generated content and the stages of the marketing funnel2018 · 261 citations
Extending the Boundaries of Corporate Branding: An Exploratory Study of the Influence of Brand Familiarity in Recruitment Practices Through Social Media by B2B Firms2018 · 17 citations

Works

3 shown

Modeling the relationship between firm and user generated content and the stages of the marketing funnel

International Journal of Research in Marketing·2018·3 authors·Open access

261citations

Extending the Boundaries of Corporate Branding: An Exploratory Study of the Influence of Brand Familiarity in Recruitment Practices Through Social Media by B2B Firms

Corporate Reputation Review·2018·2 authors

17citations

The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation

Information Systems Research·2012·4 authors·Open access

548citations