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Kun Guo · Study

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Kun Guo

1 works· latest 2012· 1 institutionscluster: provisionalORCID 0000-0002-1436-1742

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Data mining for the online retail industry: A case study of RFM model-based customer segmentation using data mining2012 · 252 citations

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Data mining for the online retail industry: A case study of RFM model-based customer segmentation using data mining

Journal of Database Marketing & Customer Strategy Management·2012·3 authors·Open access

252citations