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Shi Zhang · Study

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Shi Zhang

5 works· latest 2014· 1 institutionscluster: provisionalORCID 0000-0002-1459-5215

h-index4

i104

Citations365

Works here5

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Most cited in this library

Experiential product attributes and preferences for new products: The role of processing fluency2014 · 129 citations
Choice-Process Satisfaction: The Influence of Attribute Alignability and Option Limitation1999 · 125 citations
The Effect of Self-Construal on Spatial Judgments2008 · 86 citations
Comparative Advertising: Effects of Structural Alignability on Target Brand Evaluations2002 · 25 citations
Special Session Summary Constructing Preferences: the Role of Comparisons in Consumer Judgment and Choice2000 · 0 citations

Works

5 shown

Experiential product attributes and preferences for new products: The role of processing fluency

Journal of Business Research·2014·3 authors

129citations

The Effect of Self-Construal on Spatial Judgments

Journal of Consumer Research·2008·3 authors·Open access

86citations

Comparative Advertising: Effects of Structural Alignability on Target Brand Evaluations

Journal of Consumer Psychology·2002·3 authors

25citations

Special Session Summary Constructing Preferences: the Role of Comparisons in Consumer Judgment and Choice

ACR North American Advances·2000·2 authors

0citations

Choice-Process Satisfaction: The Influence of Attribute Alignability and Option Limitation

Organizational Behavior and Human Decision Processes·1999·2 authors

125citations