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Priyanka Singh · Study

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Priyanka Singh

4 works· latest 2025· 2 institutionscluster: provisionalORCID 0000-0001-7874-7778

h-index4

i102

Citations38

Works here4

17

19

22

25

Most cited in this library

The olfactory experience (in retail) scale: construction, validation and generalization2022 · 16 citations
AI Meets Brainstorming: Enhancing Creativity and Collaboration in Marketing Education2025 · 12 citations
Let’S Get Phygital: M-Commerce As A Crusader For “Phygital” Retail2019 · 5 citations
Analysing and Prioritizing the Antecedents of Customer Shopping Experience Using Analytical Hierarchy Process (AHP) Modelling2017 · 5 citations

Works

4 shown

AI Meets Brainstorming: Enhancing Creativity and Collaboration in Marketing Education

Marketing Education Review·2025·2 authors

12citations

The olfactory experience (in retail) scale: construction, validation and generalization

Journal of service management·2022·2 authors

16citations

Let’S Get Phygital: M-Commerce As A Crusader For “Phygital” Retail

Apple Academic Press eBooks·2019·3 authors·chapter

5citations

Analysing and Prioritizing the Antecedents of Customer Shopping Experience Using Analytical Hierarchy Process (AHP) Modelling

IIM Kozhikode Society & Management Review·2017·2 authors

5citations