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Couchen Wu · Study
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Author
Couchen Wu
10 works
· latest 2014
· 1 institutions
cluster: provisional
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Citations
519
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Most cited in this library
Brand image strategy affects brand equity after M&A
2011 · 174 citations
Exploring the continuance intention of social networking websites: an empirical research
2013 · 97 citations
Benevolence trust: a key determinant of user continuance use of online social networks
2013 · 72 citations
Counting your customers: Compounding customer’s in-store decisions, interpurchase time and repurchasing behavior
2000 · 53 citations
Understanding Users’ Continuance of Facebook
2011 · 23 citations
Works
10 shown
How to Improve E‐Satisfaction and E‐Loyalty and Strengthen the Links Between Them: Value From Regulatory Fit
Human Factors and Ergonomics in Manufacturing & Service Industries
·
2014
·
2 authors
19
citations
Benevolence trust: a key determinant of user continuance use of online social networks
Information Systems and e-Business Management
·
2013
·
3 authors
72
citations
Exploring the continuance intention of social networking websites: an empirical research
Information Systems and e-Business Management
·
2013
·
3 authors
97
citations
Customer reactions to encountering consecutive service failures
Journal of Consumer Behaviour
·
2012
·
2 authors
·
Open access
19
citations
The asymmetric effect of online social networking attribute-level performance
Industrial Management & Data Systems
·
2011
·
3 authors
23
citations
Brand image strategy affects brand equity after M&A
European Journal of Marketing
·
2011
·
3 authors
174
citations
Understanding Users’ Continuance of Facebook
International Journal of Virtual Communities and Social Networking
·
2011
·
2 authors
23
citations
Assessing the role of involvement as a mediator of allocentrist responses to advertising and normative influence
Journal of Consumer Behaviour
·
2011
·
3 authors
16
citations
Exploring Crowding Effects on Collectivists' Emotions and Purchase Intention of Durable and Non-Durable Goods in East Asian Night Markets
Journal of International Consumer Marketing
·
2007
·
2 authors
23
citations
Counting your customers: Compounding customer’s in-store decisions, interpurchase time and repurchasing behavior
European Journal of Operational Research
·
2000
·
2 authors
53
citations