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Yuhuang Zheng · Study

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Yuhuang Zheng

13 works· latest 2019· 2 institutionscluster: provisional

h-index9

i108

Citations1,265

Works here13

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Most cited in this library

The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention2006 · 715 citations
Determinants of justification and self-control.2006 · 216 citations
The effects of promotions on hedonic versus utilitarian purchases2016 · 189 citations
Is money really the root of all evil? The impact of priming money on consumer choice2013 · 43 citations
Fickle men, faithful women: Effects of mating cues on men's and women's variety‐seeking behavior in consumption2015 · 31 citations

Works

13 shown

Unrelated efforts trigger wishful winning? The impact of extraneous efforts on judgments of winning probability among Chinese consumers

Asian Business & Management·2019·2 authors

1citations

Warmer or cooler: the influence of ambient temperature on complex choices

Marketing Letters·2018·3 authors

9citations

The role of categorization and scale endpoint comparisons in numerical information processing: A two-process model.

Journal of Experimental Psychology General·2017·3 authors

10citations

The effects of promotions on hedonic versus utilitarian purchases

Journal of Consumer Psychology·2016·2 authors

189citations

Fickle men, faithful women: Effects of mating cues on men's and women's variety‐seeking behavior in consumption

Journal of Consumer Psychology·2015·3 authors

31citations

The Impact of Loneliness on Consumer Preference of Uncertain Consumption: New Products, Product Packaging and Probabilistic Promotions

Acta Psychologica Sinica·2015·1 author·Open access

18citations

Better with More Choices? Impact of Choice Set Size on Variety Seeking

Acta Psychologica Sinica·2015·1 author

9citations

Is money really the root of all evil? The impact of priming money on consumer choice

Marketing Letters·2013·3 authors

43citations

Consumer Self-Control:Literature Review and Future Research

Economic management journal·2010·1 author

1citations

The Differential Promotion Effectiveness on Hedonic Versus Utilitarian Products

ACR North American Advances·2009·2 authors

23citations

Determinants of justification and self-control.

Journal of Experimental Psychology General·2006·2 authors

216citations

The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention

Journal of Marketing Research·2006·3 authors·Open access

715citations

Justification and Indulgence: Determinants of Justification and Indulgence

·2005·2 authors·Open access

0citations