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Patrícia Marques Dos Santos · Study
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Patrícia Marques Dos Santos
1 works
· latest 2024
· 1 institutions
cluster: provisional
ORCID 0000-0001-5946-7260
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Gamification in marketing: Insights on current and future research directions based on a bibliometric and theories, contexts, characteristics and methodologies analysis
2024 · 29 citations
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Gamification in marketing: Insights on current and future research directions based on a bibliometric and theories, contexts, characteristics and methodologies analysis
Heliyon
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2024
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3 authors
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review
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29
citations