SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Yunhui Huang · Study

Home/Author

Yunhui Huang

6 works· latest 2023· 4 institutionscluster: provisionalORCID 0000-0001-9049-7361

h-index4

i104

Citations263

Works here6

14

15

18

20

23

Most cited in this library

The Influence of Disease Cues on Preference for Typical versus Atypical Products2020 · 177 citations
How Power States Influence the Persuasiveness of Top‐Dog versus Underdog Appeals2018 · 44 citations
Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced Products2023 · 20 citations
The Minimal Deviation Effect: Numbers Just above a Categorical Boundary Enhance Consumer Desire2018 · 19 citations
The impact of power on reliance on feelings versus reasons in decision making2015 · 3 citations

Works

6 shown

Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced Products

Journal of Consumer Research·2023·5 authors·Open access

20citations

The Influence of Disease Cues on Preference for Typical versus Atypical Products

Journal of Consumer Research·2020·2 authors

177citations

How Power States Influence the Persuasiveness of Top‐Dog versus Underdog Appeals

Journal of Consumer Psychology·2018·2 authors

44citations

The Minimal Deviation Effect: Numbers Just above a Categorical Boundary Enhance Consumer Desire

Journal of Consumer Research·2018·2 authors

19citations

The impact of power on reliance on feelings versus reasons in decision making

Singapore Management University Institutional Knowledge (InK) (Singapore Management University)·2015·3 authors·other·Open access

3citations

Shorter Physical Distance Makes an Event Seem More Likely to Be True

ACR North American Advances·2014·3 authors

0citations