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Yinlong Zhang · Study
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Author
Yinlong Zhang
16 works
· latest 2021
· 1 institutions
cluster: provisional
ORCID 0000-0002-5254-6764
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Citations
2,271
Works here
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Most cited in this library
The Influence of Self-Construal on Impulsive Consumption
2008 · 303 citations
The Impact of Accessible Identities on the Evaluation of Global versus Local Products
2009 · 295 citations
Accepting Inequality Deters Responsibility: How Power Distance Decreases Charitable Behavior
2014 · 274 citations
Power Distance Belief and Impulsive Buying
2010 · 258 citations
How political identity and charity positioning increase donations: Insights from Moral Foundations Theory
2012 · 212 citations
Works
16 shown
How Does Global–Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness
Journal of Marketing Research
·
2021
·
4 authors
40
citations
Consumers’ Preference for User-Designed Versus Designer-Designed Products: The Moderating Role of Power Distance Belief
Journal of Marketing Research
·
2020
·
3 authors
70
citations
The Differential Effect of Local–Global Identity Among Males and Females: The Case of Price Sensitivity
Journal of Marketing Research
·
2019
·
3 authors
·
Open access
38
citations
How Does Local–Global Identity Affect Price Sensitivity?
Journal of Marketing
·
2016
·
3 authors
121
citations
All That Glitters Is Not Gold: How Others’ Status Influences the Effect of Power Distance Belief on Status Consumption
Journal of Consumer Research
·
2016
·
3 authors
140
citations
Accepting Inequality Deters Responsibility: How Power Distance Decreases Charitable Behavior
Journal of Consumer Research
·
2014
·
2 authors
274
citations
The Impact of Power-Distance Belief on Consumers’ Preference for Status Brands
Journal of Global Marketing
·
2014
·
2 authors
82
citations
How Males and Females Differ in Their Likelihood of Transmitting Negative Word of Mouth
Journal of Consumer Research
·
2013
·
3 authors
169
citations
How political identity and charity positioning increase donations: Insights from Moral Foundations Theory
International Journal of Research in Marketing
·
2012
·
2 authors
212
citations
A short 8-item scale for measuring consumers’ local–global identity
International Journal of Research in Marketing
·
2011
·
3 authors
134
citations
Power Distance Belief and Impulsive Buying
Journal of Marketing Research
·
2010
·
3 authors
258
citations
The Impact of Accessible Identities on the Evaluation of Global versus Local Products
Journal of Consumer Research
·
2009
·
2 authors
295
citations
The Influence of Self-Construal on Impulsive Consumption
Journal of Consumer Research
·
2008
·
2 authors
303
citations
The Attractiveness of Enriched and Impoverished Options
Personality and Social Psychology Bulletin
·
2007
·
2 authors
·
Open access
78
citations
Decision Difficulty: Effects of Procedural and Outcome Accountability
Journal of Consumer Research
·
2005
·
2 authors
·
Open access
53
citations
To Choose Or to Reject: It Is Up to Who I Am. the Impact of Self-Construal on Decision Strategy
ACR Asia-Pacific Advances
·
2002
·
3 authors
4
citations