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Mingli Zhang · Study
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Author
Mingli Zhang
8 works
· latest 2024
· 2 institutions
cluster: provisional
ORCID 0000-0002-5923-9361
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Citations
846
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Most cited in this library
Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation
2016 · 505 citations
Understanding relationships among customer experience, engagement, and word-of-mouth intention on online brand communities
2017 · 159 citations
The effects of value co-creation practices on building harmonious brand community and achieving brand loyalty on social media in China
2015 · 156 citations
How multi-actor resources create value for live streaming platforms: the mediating role of engaged spectators
2024 · 15 citations
Co-evolution path and its innovative design of China's export cross-border e-commerce: a case study
2020 · 5 citations
Works
8 shown
How multi-actor resources create value for live streaming platforms: the mediating role of engaged spectators
Service Industries Journal
·
2024
·
4 authors
15
citations
Co-evolution path and its innovative design of China's export cross-border e-commerce: a case study
International Journal of Services Technology and Management
·
2020
·
3 authors
5
citations
A Study on Current Situation and Countermeasures of Agricultural Products Exported by E-commerce in SMEs
International Conference on E-business, Management and Economics (ICEME)
·
2019
·
2 authors
·
other
0
citations
The Analysis on Multimodal Transport Mode of Cross-border E-commerce with 'the Belt and Road' Strategy Based on Personalized Recommendation
Journal of the Association for Information Systems
·
2018
·
2 authors
·
Open access
1
citations
Understanding relationships among customer experience, engagement, and word-of-mouth intention on online brand communities
Internet Research
·
2017
·
4 authors
159
citations
Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation
International Journal of Information Management
·
2016
·
4 authors
505
citations
Research on the Coordination Mechanism and Improvement Strategy of the Business Model from China’s Export Cross-border E-commerce ——Based on the Theory of Coevolution
WHICEB
·
2016
·
2 authors
5
citations
The effects of value co-creation practices on building harmonious brand community and achieving brand loyalty on social media in China
Computers in Human Behavior
·
2015
·
3 authors
156
citations