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Mira Lee · Study

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Mira Lee

10 works· latest 2015· 5 institutionscluster: provisionalORCID 0000-0003-1805-3576

h-index9

i108

Citations1,176

Works here10

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Most cited in this library

Electronic word of mouth (eWOM)2009 · 662 citations
Effects of Valence and Extremity of eWOM on Attitude toward the Brand and Website2009 · 230 citations
The multidimensional nature and brand impact of user-generated ad parodies in social media2011 · 116 citations
The Impetus for (and Limited Power of) Business Self-Regulation: The Example of Advergames2011 · 49 citations
A Pitfall of New Media? User Controls Exacerbate Editing Effects on Memory2004 · 39 citations

Works

10 shown

A Study on the Adoption of UHD for Users Perceived usefulness and ease of use of UHDTV

Journal of Broadcast Engineering·2015·3 authors·Open access

9citations

Characteristics of food advergames that reach children and the nutrient quality of the foods they advertise

Internet Research·2014·6 authors

35citations

Acculturative Stress, Resilience, and Depression among Chinese Students in Korea

The Journal of Korean Academic Society of Nursing Education·2013·9 authors·Open access

20citations

In- Game Advertising and Advergames: A Review of the Past Decade’s Research

Routledge eBooks·2012·2 authors·chapter

10citations

The Impetus for (and Limited Power of) Business Self-Regulation: The Example of Advergames

Journal of Consumer Affairs·2011·4 authors

49citations

The multidimensional nature and brand impact of user-generated ad parodies in social media

International Journal of Advertising·2011·4 authors

116citations

Effects of Valence and Extremity of eWOM on Attitude toward the Brand and Website

Journal of Current Issues & Research in Advertising·2009·3 authors

230citations

Electronic word of mouth (eWOM)

International Journal of Advertising·2009·2 authors

662citations

The determinants of online security concerns and their influence on e-transactions

International Journal of Internet Marketing and Advertising·2009·2 authors

6citations

A Pitfall of New Media? User Controls Exacerbate Editing Effects on Memory

Journalism & Mass Communication Quarterly·2004·2 authors

39citations