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Yi Zhao · Study

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Yi Zhao

6 works· latest 2016· 1 institutionscluster: provisionalORCID 0000-0002-6649-0079

h-index6

i106

Citations542

Works here6

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Most cited in this library

Modeling Consumer Learning from Online Product Reviews2012 · 248 citations
Consumer learning in a turbulent Market environment: Modeling Consumer Choice Dynamics after a Product-harm Crisis2011 · 156 citations
Modeling the Intrahousehold Behavioral Interaction2010 · 46 citations
Predicting New Customers' Risk Type in the Credit Card Market2009 · 41 citations
Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods Industry2016 · 27 citations

Works

6 shown

Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods Industry

Journal of Marketing Research·2016·3 authors

27citations

Diagnosing Brand Performance: Accounting for the Dynamic Impact of Product Availability with Aggregate Data

Journal of Marketing Research·2014·3 authors

24citations

Modeling Consumer Learning from Online Product Reviews

Marketing Science·2012·4 authors·Open access

248citations

Consumer learning in a turbulent Market environment: Modeling Consumer Choice Dynamics after a Product-harm Crisis

Journal of Marketing Research·2011·3 authors

156citations

Modeling the Intrahousehold Behavioral Interaction

Journal of Marketing Research·2010·4 authors·Open access

46citations

Predicting New Customers' Risk Type in the Credit Card Market

Journal of Marketing Research·2009·3 authors

41citations