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Marc Fischer · Study

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Marc Fischer

10 works· latest 2020· 3 institutionscluster: provisionalORCID 0000-0002-9012-2292

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Most cited in this library

How Important Are Brands? A Cross-Category, Cross-Country Study2010 · 237 citations
Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis2015 · 168 citations
Practice Prize Winner —Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities2011 · 111 citations
When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries2020 · 110 citations
Skimming or Penetration? Strategic Dynamic Pricing for New Products2014 · 90 citations

Works

10 shown

When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries

Journal of Marketing·2020·2 authors·Open access

110citations

The financial brand value chain: How brand investments contribute to the financial health of firms

International Journal of Research in Marketing·2016·2 authors

80citations

Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis

Journal of Marketing Research·2015·2 authors·review

168citations

Brand Performance Volatility from Marketing Spending

Management Science·2015·3 authors·Open access

24citations

Drivers of B2B Brand Strength — Insights from an International Study Across Industries

Schmalenbach Business Review·2015·4 authors

14citations

Skimming or Penetration? Strategic Dynamic Pricing for New Products

Marketing Science·2014·3 authors·Open access

90

citations

Drivers of the cost of capital: The joint role of non-financial metrics

International Journal of Research in Marketing·2013·2 authors·Open access

50citations

Practice Prize Winner —Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities

Marketing Science·2011·4 authors

111citations

How Important Are Brands? A Cross-Category, Cross-Country Study

Journal of Marketing Research·2010·3 authors

237citations

Make-or-Buy-Entscheidungen im Marketing

Gabler Verlag eBooks·1993·1 author·book

26citations