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Inmaculada José Martínez Martínez · Study

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Inmaculada José Martínez Martínez

5 works· latest 2022· 2 institutionscluster: provisionalORCID 0000-0003-3807-1325

h-index5

i105

Citations171

Works here5

07

10

13

17

22

Most cited in this library

Advertising stereotypes and gender representation in social networking sites2013 · 68 citations
Ethical implications of digital advertising automation: The case of programmatic advertising in Spain2017 · 40 citations
Smart Advertising: Innovación y disrupción tecnológica asociadas a la IA en el ecosistema publicitario2022 · 29 citations
Nuevas vías para la comunicación empresarial: publicidad en el móvil2010 · 18 citations
The Construction of the Mobile Experience: the Role of Advertising Campaigns in the Appropriation of Mobile Phone Technologies2007 · 16 citations

Works

5 shown

Smart Advertising: Innovación y disrupción tecnológica asociadas a la IA en el ecosistema publicitario

Revista Latina de Comunicación Social·2022·3 authors·Open access

29citations

Ethical implications of digital advertising automation: The case of programmatic advertising in Spain

El Profesional de la Informacion·2017·3 authors·Open access

40citations

Advertising stereotypes and gender representation in social networking sites

Comunicar·2013·3 authors·Open access

68citations

Nuevas vías para la comunicación empresarial: publicidad en el móvil

El Profesional de la Informacion·2010·3 authors·Open access

18citations

The Construction of the Mobile Experience: the Role of Advertising Campaigns in the Appropriation of Mobile Phone Technologies

Continuum·2007·2 authors

16citations