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Zhengrong Wang · Study
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Zhengrong Wang
1 works
· latest 2020
· 1 institutions
cluster: provisional
ORCID 0000-0003-1804-8195
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Similar or contrastive? Impact of product–background color combination on consumers' product evaluations
2020 · 43 citations
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Similar or contrastive? Impact of product–background color combination on consumers' product evaluations
Psychology and Marketing
·
2020
·
3 authors
43
citations