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Abhishek Pathak · Study
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Author
Abhishek Pathak
13 works
· latest 2023
· 2 institutions
cluster: provisional
ORCID 0000-0003-2779-9265
Works
13 shown
Negative halo effects of sustainable packaging
Psychology and Marketing
·
2023
·
4 authors
·
Open access
15
citations
Influencing brand personality with sonic logos: The role of musical timbre
Journal of Business Research
·
2023
·
4 authors
·
Open access
22
citations
Sonic branding of meat- and plant-based foods: The role of timbre
Journal of Business Research
·
2023
·
4 authors
·
Open access
19
citations
The connotative meanings of sound symbolism in brand names: A conceptual framework
Journal of Business Research
·
2022
·
4 authors
·
Open access
35
citations
A sound brand name: The role of voiced consonants in pharmaceutical branding
Food Quality and Preference
·
2020
·
4 authors
·
Open access
28
citations
Searching for the sound of premium beer
Food Quality and Preference
·
2020
·
5 authors
·
Open access
15
citations
Harsh voices, sound branding: How voiced consonants in a brand's name can alter its perceived attributes
Psychology and Marketing
·
2020
·
3 authors
·
Open access
38
citations
Sounds sweet, sounds bitter: How the presence of certain sounds in a brand name can alter expectations about the product’s taste
Food Quality and Preference
·
2020
·
2 authors
·
Open access
29
citations
The sound of branding: An analysis of the initial phonemes of popular brand names
Journal of Brand Management
·
2019
·
3 authors
·
Open access
25
citations
Going to great lengths in the pursuit of luxury: How longer brand names can enhance the luxury perception of a brand
Psychology and Marketing
·
2019
·
4 authors
·
Open access
32
citations
Identifying counterfeit brand logos: on the importance of the first and last letters of a logotype
European Journal of Marketing
·
2019
·
3 authors
·
Open access
27
citations
How the Linguistic Characteristics of a Brand Name can Affect its Luxury Appeal
International Journal of Market Research
·
2017
·
3 authors
19
citations
Evaluating the impact of early- and late-acquired phonemes on the luxury appeal of brand names
Journal of Brand Management
·
2017
·
3 authors
24
citations