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Huiwen Zhao · Study

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Huiwen Zhao

1 works· latest 2019· 1 institutionscluster: provisionalORCID 0000-0002-5430-0258

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“Why do we not buy mass customised products?” – An investigation of consumer purchase intention of mass customised products2019 · 19 citations

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“Why do we not buy mass customised products?” – An investigation of consumer purchase intention of mass customised products

International Journal of Industrial Engineering and Management·2019·4 authors·Open access

19citations