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Yongge Niu · Study

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Yongge Niu

5 works· latest 2025· 1 institutionscluster: provisionalORCID 0000-0001-8720-2665

h-index4

i104

Citations139

Works here5

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Most cited in this library

Market entry barriers in China2011 · 52 citations
Effect of entrepreneurial orientation, collectivistic orientation and swift Guanxi with suppliers on market performance: A study of e-commerce enterprises2020 · 43 citations
Revised Unique Selling Proposition: Scale Development, Validation, and Application2016 · 22 citations
Factors Affecting Purchase Intention of Hanfu: Considering Product Identification, Cultural Motivation, and Perceived Authenticity2023 · 18 citations
When the city Stalls, so does kindness: Exploring the influence of urban traffic environments on prosocial behavior2025 · 4 citations

Works

5 shown

When the city Stalls, so does kindness: Exploring the influence of urban traffic environments on prosocial behavior

Journal of Retailing and Consumer Services·2025·3 authors

4citations

Factors Affecting Purchase Intention of Hanfu: Considering Product Identification, Cultural Motivation, and Perceived Authenticity

Behavioral Sciences·2023·3 authors·Open access

18citations

Effect of entrepreneurial orientation, collectivistic orientation and swift Guanxi with suppliers on market performance: A study of e-commerce enterprises

Industrial Marketing Management·2020·3 authors

43citations

Revised Unique Selling Proposition: Scale Development, Validation, and Application

Journal of Promotion Management·2016·2 authors

22citations

Market entry barriers in China

Journal of Business Research·2011·3 authors

52citations