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Madhu Viswanathan · Study

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Madhu Viswanathan

5 works· latest 2020· 3 institutionscluster: provisionalORCID 0000-0002-8987-4868

h-index4

i103

Citations332

Works here5

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Most cited in this library

Measurement Error and Research Design2005 · 279 citations
Is Cash King for Sales Compensation Plans? Evidence from a Large-Scale Field Intervention2017 · 33 citations
Economic Impact of Category Captaincy: An Examination of Assortments and Prices2020 · 16 citations
Consumer Behavior Across Literacy and Resource Barriers2010 · 4 citations
The Impact of Arousal on Judgment Correction2007 · 0 citations

Works

5 shown

Economic Impact of Category Captaincy: An Examination of Assortments and Prices

Marketing Science·2020·3 authors·Open access

16citations

Is Cash King for Sales Compensation Plans? Evidence from a Large-Scale Field Intervention

Journal of Marketing Research·2017·3 authors·Open access

33citations

Consumer Behavior Across Literacy and Resource Barriers

Wiley International Encyclopedia of Marketing·2010·1 author·other

4citations

The Impact of Arousal on Judgment Correction

ACR European Advances·2007·2 authors

0citations

Measurement Error and Research Design

Sage eBooks·2005·1 author·book

279citations