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Bing Zhu · Study

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Bing Zhu

6 works· latest 2023· 1 institutionscluster: provisionalORCID 0000-0002-8375-8305

h-index6

i104

Citations399

Works here6

12

19

21

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23

Most cited in this library

Generation Y consumer online repurchase intention in Bangkok2019 · 234 citations
Towards a transformative model of circular economy for SMEs2022 · 74 citations
The Impact of Green Advertising on Consumer Purchase Intention of Green Products2012 · 51 citations
The influence of perceived risks on millennials' intention to use m-payment for mobile shopping in Bangkok2021 · 25 citations
Millennial Consumers’ Purchase Intention for Eco-Fashion Apparel: A Study from Southern China2021 · 8 citations

Works

6 shown

A Multi-group Analysis of Gender Difference in Consumer Buying Intention of Agricultural Products via Live Streaming

Research on World Agricultural Economy·2023·3 authors·Open access

7citations

Towards a transformative model of circular economy for SMEs

Journal of Business Research·2022·4 authors

74citations

The influence of perceived risks on millennials' intention to use m-payment for mobile shopping in Bangkok

International Journal of Retail & Distribution Management·2021·3 authors

25citations

Millennial Consumers’ Purchase Intention for Eco-Fashion Apparel: A Study from Southern China

ABAC Journal·2021·1 author·Open access

8citations

Generation Y consumer online repurchase intention in Bangkok

International Journal of Retail & Distribution Management·2019·3 authors

234citations

The Impact of Green Advertising on Consumer Purchase Intention of Green Products

SSRN Electronic Journal·2012·1 author·preprint·Open access

51citations