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Marc Matthias Kuhn · Study

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Marc Matthias Kuhn

2 works· latest 2025· 1 institutionscluster: provisionalORCID 0000-0001-7015-2147

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i102

Citations93

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25

Most cited in this library

Brand worlds: Introducing experiential marketing to B2B branding2018 · 79 citations
How Consumer Experience Shapes the Adoption of Autonomous Technologies: A Longitudinal Study With Shared Autonomous Vehicles2025 · 14 citations

Works

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How Consumer Experience Shapes the Adoption of Autonomous Technologies: A Longitudinal Study With Shared Autonomous Vehicles

Journal of Consumer Behaviour·2025·5 authors

14citations

Brand worlds: Introducing experiential marketing to B2B branding

Industrial Marketing Management·2018·3 authors·Open access

79citations