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Su Jin Yang · Study

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Su Jin Yang

9 works· latest 2020· 2 institutionscluster: provisionalORCID 0000-0002-2335-1861

h-index9

i108

Citations594

Works here9

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Most cited in this library

Adoption of Mobile Technologies for Chinese Consumers2007 · 375 citations
The Dimensions of M-Interactivity and Their Impacts in the Mobile Commerce Context2017 · 50 citations
Impact of Motivation in the Sharing Economy and Perceived Security in Attitude and Loyalty toward Airbnb2016 · 40 citations
Consumers’ channel choice for university-licensed products: Exploring factors of consumer acceptance with social identification2006 · 39 citations
How Does Corporate Sustainability Increase Financial Performance for Small- and Medium-Sized Fashion Companies: Roles of Organizational Values and Business Model Innovation2020 · 28 citations

Works

9 shown

How Does Corporate Sustainability Increase Financial Performance for Small- and Medium-Sized Fashion Companies: Roles of Organizational Values and Business Model Innovation

Sustainability·2020·2 authors·Open access

28citations

Mid- to low-end fashion brand personality affects consumers' perceived quality, commitment, and loyalty

Social Behavior and Personality An International Journal·2019·2 authors·Open access

13citations

The Dimensions of M-Interactivity and Their Impacts in the Mobile Commerce Context

International Journal of Electronic Commerce·2017·2 authors

50citations

Need for touch and two-way communication in e-commerce

Journal of Research in Interactive Marketing·2017·3 authors

23citations

Are the factors affecting satisfaction and actual purchase the same? Comparisons between unplanned and planned purchase

Journal of Fashion Marketing and Management·2017·2 authors

9citations

Impact of Motivation in the Sharing Economy and Perceived Security in Attitude and Loyalty toward Airbnb

Advanced science and technology letters·2016·2 authors·other

40citations

Brand knowledge transfer via sponsorship in the financial services industry

Journal of Services Marketing·2014·2 authors

17citations

Adoption of Mobile Technologies for Chinese Consumers

Journal of electronic commerce research·2007·3 authors

375citations

Consumers’ channel choice for university-licensed products: Exploring factors of consumer acceptance with social identification

Journal of Retailing and Consumer Services·2006·2 authors

39citations