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Yuanyuan Wu · Study

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Yuanyuan Wu

7 works· latest 2023· 5 institutionscluster: provisionalORCID 0000-0003-3393-2552

h-index7

i107

Citations256

Works here7

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Most cited in this library

Analysis of Supply Chain under Different Subsidy Policies of the Government2016 · 71 citations
Managing ambidexterity in creative industries: A survey2015 · 58 citations
An ambidextrous learning model for the internationalization of firms from emerging economies2011 · 52 citations
Positive versus Negative Messaging In Discouraging Drunken Driving2018 · 27 citations
To gain face or not to lose face: the effect of face message frame on response to public service advertisements2020 · 23 citations

Works

7 shown

Impact of praise cashback strategy: Implications for consumers and e‐businesses

Production and Operations Management·2023·3 authors

14citations

To gain face or not to lose face: the effect of face message frame on response to public service advertisements

International Journal of Advertising·2020·3 authors

23citations

Positive versus Negative Messaging In Discouraging Drunken Driving

Journal of Advertising Research·2018·4 authors

27citations

Developing new capability: middle managers’ role in corporate entrepreneurship

European Business Review·2018·3 authors

11citations

Analysis of Supply Chain under Different Subsidy Policies of the Government

Sustainability·2016·3 authors·Open access

71citations

Managing ambidexterity in creative industries: A survey

Journal of Business Research·2015·2 authors

58citations

An ambidextrous learning model for the internationalization of firms from emerging economies

Journal of International Entrepreneurship·2011·2 authors

52citations