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D.M.R. Dissanayake · Study

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D.M.R. Dissanayake

4 works· latest 2017· 1 institutionscluster: provisionalORCID 0000-0003-3444-8439

h-index4

i102

Citations39

Works here4

13

15

17

Most cited in this library

Relationship between Celebrity Endorsement and Brand Attitude: With Reference to Financial Services Sector Brands in Sri Lanka2015 · 13 citations
The impact of brand awareness, brand association and brand perceived quality on female consumers' purchase decision of foreign makeup products (a study on youth segment)2013 · 12 citations
Perceived Effectiveness of Celebrity Endorsement on Perceived Brand Evaluation in the Scope of Services Sector : A Review Paper2017 · 7 citations
Factors Determine the Customer-Celebrity Relationship towards Perceived Celebrity Endorsements: Propositions to Hypothesize Future Studies in Sri Lankan Services Sector2015 · 7 citations

Works

4 shown

Perceived Effectiveness of Celebrity Endorsement on Perceived Brand Evaluation in the Scope of Services Sector : A Review Paper

Singaporean Journal of Business Economics and Management Studies·2017·2 authors·Open access

7citations

Relationship between Celebrity Endorsement and Brand Attitude: With Reference to Financial Services Sector Brands in Sri Lanka

·2015·2 authors

13citations

Factors Determine the Customer-Celebrity Relationship towards Perceived Celebrity Endorsements: Propositions to Hypothesize Future Studies in Sri Lankan Services Sector

·2015·1 author

7citations

The impact of brand awareness, brand association and brand perceived quality on female consumers' purchase decision of foreign makeup products (a study on youth segment)

·2013·2 authors

12citations