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Gururaj Kidiyoor · Study
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Gururaj Kidiyoor
1 works
· latest 2023
· 1 institutions
cluster: provisional
ORCID 0000-0003-2376-1614
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Development and initial validation of a theory of planned behavior questionnaire: Assessment of purchase intentions towards products associated with CRM campaigns
2023 · 22 citations
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Development and initial validation of a theory of planned behavior questionnaire: Assessment of purchase intentions towards products associated with CRM campaigns
Cogent Business & Management
·
2023
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4 authors
·
Open access
22
citations