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Piyush Kumar · Study
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Author
Piyush Kumar
20 works
· latest 2018
· 3 institutions
cluster: provisional
ORCID 0000-0002-9689-033X
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Citations
1,113
Works here
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Most cited in this library
The Impact of Waiting Time Guarantees on Customers' Waiting Experiences
1997 · 240 citations
The impact of media richness on consumer information search and choice
2018 · 154 citations
The Impact of Cobranding on Customer Evaluation of Brand Counterextensions
2005 · 148 citations
The Impact of Performance, Cost, and Competitive Considerations on the Relationship between Satisfaction and Repurchase Intent in Business Markets
2002 · 105 citations
The Impact of Long-Term Client Relationships on the Performance of Business Service Firms
1999 · 60 citations
Works
20 shown
The Long-Term Impact of Service Failure and Recovery
Cornell Hospitality Quarterly
·
2018
·
3 authors
23
citations
Assessing the Customer-Based Impact of Up-Selling Versus Down-Selling
Cornell Hospitality Quarterly
·
2018
·
3 authors
25
citations
The impact of media richness on consumer information search and choice
Journal of Business Research
·
2018
·
3 authors
154
citations
An examination of innovative consumers’ playfulness on their pre-ordering behavior
Journal of Consumer Marketing
·
2017
·
4 authors
25
citations
If Only…? A Study on the Effects of Purchase Regret
Developments in marketing science: proceedings of the Academy of Marketing Science
·
2015
·
2 authors
·
chapter
0
citations
Understanding the Drivers of Job Satisfaction of Frontline Service Employees
Journal of Service Research
·
2014
·
3 authors
23
citations
A study of the antecedents of slogan liking
Journal of Business Research
·
2014
·
4 authors
53
citations
Brand vulnerability to product assortments and prices
Journal of Marketing Management
·
2013
·
3 authors
9
citations
The Effects of Personal Agency on Regret
Journal of Behavioral Decision Making
·
2012
·
2 authors
6
citations
Assessing category vulnerability across retail product assortments
International Journal of Retail & Distribution Management
·
2012
·
2 authors
22
citations
The Impact of Meaningless Differentiation on Inaction Inertia
ACR Asia-Pacific Advances
·
2009
·
1 author
0
citations
The Impact of Service-Time Uncertainty and Anticipated Congestion on Customers' Waiting-Time Decisions
Journal of Service Research
·
2008
·
2 authors
40
citations
The Impact of Capital Structure on Advertising Competition: An Empirical Study*
The Journal of Business
·
2006
·
3 authors
60
citations
The Impact of Cobranding on Customer Evaluation of Brand Counterextensions
Journal of Marketing
·
2005
·
1 author
148
citations
Brand Counterextensions: The Impact of Brand Extension Success versus Failure
Journal of Marketing Research
·
2005
·
1 author
43
citations
The effects of social comparison on inaction inertia
Organizational Behavior and Human Decision Processes
·
2004
·
1 author
50
citations
The Impact of Performance, Cost, and Competitive Considerations on the Relationship between Satisfaction and Repurchase Intent in Business Markets
Journal of Service Research
·
2002
·
1 author
105
citations
Self-Other Discrepancies in Waiting Time Decisions
Organizational Behavior and Human Decision Processes
·
2002
·
2 authors
27
citations
The Impact of Long-Term Client Relationships on the Performance of Business Service Firms
Journal of Service Research
·
1999
·
1 author
60
citations
The Impact of Waiting Time Guarantees on Customers' Waiting Experiences
Marketing Science
·
1997
·
3 authors
240
citations