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Hyunhwan Lee · Study

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Hyunhwan Lee

2 works· latest 2025· 1 institutionscluster: provisionalORCID 0000-0002-8819-3366

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i102

Citations200

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Most cited in this library

Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance2024 · 189 citations
How is NFT fashion distinct from digital fashion? insights from mixed-methods research combining social listening and Consumer surveys2025 · 11 citations

Works

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How is NFT fashion distinct from digital fashion? insights from mixed-methods research combining social listening and Consumer surveys

Journal of Retailing and Consumer Services·2025·5 authors

11citations

Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance

Journal of Business Research·2024·3 authors

189citations