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K. Uttam · Study

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K. Uttam

3 works· latest 2025· 1 institutionscluster: provisionalORCID 0000-0002-7098-7926

h-index2

i100

Citations11

Works here3

23

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25

Most cited in this library

Consumer behavior from the lens of Bottom of the Pyramid: literature review and future agenda2023 · 8 citations
Unwrapped Voices: Thematic Mapping of Consumer Behavior at the Bottom of the Pyramid2024 · 3 citations
Beyond the pyramid: exploring consumer preferences in low-income markets2025 · 0 citations

Works

3 shown

Beyond the pyramid: exploring consumer preferences in low-income markets

Journal of Consumer Marketing·2025·2 authors

0citations

Unwrapped Voices: Thematic Mapping of Consumer Behavior at the Bottom of the Pyramid

Journal of Poverty·2024·2 authors

3citations

Consumer behavior from the lens of Bottom of the Pyramid: literature review and future agenda

Management Review Quarterly·2023·2 authors

8citations