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Wei Fang Xu · Study
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Wei Fang Xu
1 works
· latest 2025
· 1 institutions
cluster: provisional
ORCID 0000-0002-4525-4819
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The effects of brand heritage and brand innovation on extended product purchase intentions for corporate heritage brands: a yin–yang perspective
2025 · 8 citations
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The effects of brand heritage and brand innovation on extended product purchase intentions for corporate heritage brands: a yin–yang perspective
Journal of Product & Brand Management
·
2025
·
2 authors
8
citations