S
Study
Academic Library
Search
Dashboard
Shelves
Open access
My library
Review
Nik Mohd Hazrul Nik Hashim · Study
Home
/
Author
Nik Mohd Hazrul Nik Hashim
12 works
· latest 2023
· 1 institutions
cluster: provisional
ORCID 0000-0002-2083-9722
Works
12 shown
Modelling the significance of celebrity endorsement and consumer interest on attitude, purchase intention, and willingness to pay a premium price for green skincare products
Heliyon
·
2023
·
5 authors
·
Open access
70
citations
Entrepreneurial orientation and performance of SMEs: the roles of marketing capabilities and social media usage
Journal of Entrepreneurship in Emerging Economies
·
2021
·
6 authors
132
citations
Moderating effects of perceived risk on the determinants–outcome nexus of e-money behaviour
International Journal of Emerging Markets
·
2020
·
5 authors
56
citations
Contingent Effects of Decision-making and Customer Centricity on Public-Sector Innovation Success
Journal of Nonprofit & Public Sector Marketing
·
2020
·
4 authors
19
citations
Factors affecting Islamic banking behavioral intention: the moderating effects of customer marketing practices and financial considerations
Journal of Financial Services Marketing
·
2019
·
4 authors
40
citations
Innovation and entrepreneurship bootcamp: a descriptive study assessing the effectiveness of entrepreneurship education
International Journal of Business and Globalisation
·
2019
·
3 authors
19
citations
Moderating effects of marketing communication and financial consideration on customer attitude and intention to purchase Islamic banking products
Journal of Islamic marketing
·
2018
·
3 authors
52
citations
Using the senses to evaluate aesthetic products at the point of sale: The moderating role of consumers’ goals
Journal of Retailing and Consumer Services
·
2017
·
4 authors
20
citations
Brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth
Review of Managerial Science
·
2017
·
2 authors
187
citations
Mediating effect of entrepreneurial career resilience between entrepreneurial career commitment and entrepreneurial career success
Universiti Utara Malaysia Institutional Repository (Universiti Utara Malaysia)
·
2017
·
4 authors
·
other
·
Open access
10
citations
Why resist? examining the impact of technological Advancement and perceived usefulness on Malaysians’ switching intentions: The moderators
The Journal of developing areas
·
2015
·
4 authors
11
citations
Relationship between Teacher’s Personality, Monitoring, Learning Environment, and Students’ EFL Performance
GEMA Online Journal of Language Studies
·
2014
·
3 authors
·
Open access
40
citations