SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Michael F. Walsh · Study

Home/Author

Michael F. Walsh

9 works· latest 2020· 1 institutionscluster: provisional

h-index9

i107

Citations521

Works here9

06

09

10

11

14

15

18

20

Most cited in this library

Do logo redesigns help or hurt your brand? The role of brand commitment2010 · 186 citations
The role of the marketing function in small and medium sized enterprises2009 · 136 citations
The Importance of Strategic Fit between Host–Home Country Similarity and Exploration Exploitation Strategies on Small and Medium-Sized Enterprises’ Performance: A Contingency Perspective2014 · 75 citations
How re‐designing angular logos to be rounded shapes brand attitude: consumer brand commitment and self‐construal2011 · 53 citations
The role of analytical CRM on salesperson use of competitive intelligence2020 · 22 citations

Works

9 shown

The role of analytical CRM on salesperson use of competitive intelligence

Journal of Business and Industrial Marketing·2020·2 authors

22citations

How to successfully introduce logo redesigns

Journal of Brand Management·2018·3 authors

19citations

Luxury Brands in Emerging Markets: A Case Study on China

Emerald Group Publishing Limited eBooks·2015·3 authors·chapter

9citations

The Importance of Strategic Fit between Host–Home Country Similarity and Exploration Exploitation Strategies on Small and Medium-Sized Enterprises’ Performance: A Contingency Perspective

Journal of International Marketing·2014·3 authors

75citations

How re‐designing angular logos to be rounded shapes brand attitude: consumer brand commitment and self‐construal

Journal of Consumer Marketing·2011·3 authors

53citations

Do logo redesigns help or hurt your brand? The role of brand commitment

Journal of Product & Brand Management·2010·3 authors

186citations

New insights into what drives internet advertising avoidance behaviour: the role of locus of control

International Journal of Internet Marketing and Advertising·2010·1 author

12citations

The role of the marketing function in small and medium sized enterprises

Journal of Small Business and Enterprise Development·2009·2 authors

136citations

Consumer Response to Logo Shape Redesign: The Influence of Brand Commitment

D-Scholarship@Pitt (University of Pittsburgh)·2006·1 author

9citations