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Mohammed Fellahi · Study

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Mohammed Fellahi

1 works· latest 2024· 1 institutionscluster: provisional

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Deciphering Consumer-Based Brand Equity, Brand Preference, and Intentions in Algeria’s Home Appliance Market2024 · 6 citations

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Deciphering Consumer-Based Brand Equity, Brand Preference, and Intentions in Algeria’s Home Appliance Market

Asian Journal of Business and Accounting·2024·3 authors·Open access

6citations