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A. Apaolaza · Study
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A. Apaolaza
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· latest 2014
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cluster: provisional
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Choosing celebrity endorsers for advertising campaigns in cosmopolitan China: Does their ethnicity matter?
2014 · 5 citations
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Choosing celebrity endorsers for advertising campaigns in cosmopolitan China: Does their ethnicity matter?
South African Journal of Business Management
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2014
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5 authors
·
Open access
5
citations