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Lea Rau · Study

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Lea Rau

1 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0003-0720-5909

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Using large language models to generate silicon samples in consumer and marketing research: Challenges, opportunities, and guidelines2024 · 147 citations

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Using large language models to generate silicon samples in consumer and marketing research: Challenges, opportunities, and guidelines

Psychology and Marketing·2024·4 authors·Open access

147citations