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C. Merle Crawford · Study
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Author
C. Merle Crawford
10 works
· latest 1992
· 2 institutions
cluster: provisional
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10
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10
Citations
1,973
Works here
10
70
77
79
81
85
87
92
Most cited in this library
New Products Management
1987 · 730 citations
The Hidden Costs of Accelerated Product Development
1992 · 330 citations
Marketing Research and the New Product Failure Rate
1977 · 180 citations
An Evolutionary Approach to Product Growth Theory
1981 · 143 citations
New Product Failure Rates — Facts and Fallacies
1979 · 140 citations
Works
10 shown
The Hidden Costs of Accelerated Product Development
Journal of Product Innovation Management
·
1992
·
1 author
330
citations
New Product Failure Rates: A Reprise
Research Management
·
1987
·
1 author
118
citations
New Products Management
·
1987
·
2 authors
·
Open access
730
citations
A New Positioning Typology
Journal of Product Innovation Management
·
1985
·
1 author
46
citations
An Evolutionary Approach to Product Growth Theory
Journal of Marketing
·
1981
·
2 authors
143
citations
An Evolutionary Approach to Product Growth Theory
Journal of Marketing
·
1981
·
2 authors
78
citations
New Product Failure Rates — Facts and Fallacies
Research Management
·
1979
·
1 author
140
citations
Marketing Research and the New Product Failure Rate
Journal of Marketing
·
1977
·
1 author
180
citations
Marketing Research and the New Product Failure Rate
Journal of Marketing
·
1977
·
1 author
106
citations
Attitudes of Marketing Executives toward Ethics in Marketing Research
Journal of Marketing
·
1970
·
1 author
102
citations