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Shaotian Xie · Study

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Shaotian Xie

2 works· latest 2025· 2 institutionscluster: provisionalORCID 0009-0006-4471-5018

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i101

Citations19

Works here2

24

25

Most cited in this library

Handwritten or machine-written? How typeface affects consumer forgiveness for brand failures2024 · 12 citations
Left out, stay out? The impact of social exclusion on consumer engagement in brand activism2025 · 7 citations

Works

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Left out, stay out? The impact of social exclusion on consumer engagement in brand activism

Journal of Retailing and Consumer Services·2025·2 authors

7citations

Handwritten or machine-written? How typeface affects consumer forgiveness for brand failures

Journal of Retailing and Consumer Services·2024·2 authors

12citations