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Pieter Vijn · Study

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Pieter Vijn

2 works· latest 2010· 1 institutionscluster: provisional

h-index2

i102

Citations56

Works here2

89

10

Most cited in this library

Are Brand-Equity Measures Associated with Business-Unit Financial Performance? Empirical Evidence from the Netherlands2010 · 38 citations
Direct marketing for establishing the relationships between buyers and sellers1989 · 18 citations

Works

2 shown

Are Brand-Equity Measures Associated with Business-Unit Financial Performance? Empirical Evidence from the Netherlands

Journal of Accounting Auditing & Finance·2010·2 authors

38citations

Direct marketing for establishing the relationships between buyers and sellers

Journal of Direct Marketing·1989·3 authors

18citations