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Sangpil Han · Study

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Sangpil Han

8 works· latest 2024· 1 institutionscluster: provisional

h-index8

i107

Citations422

Works here8

92

06

10

13

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24

Most cited in this library

Attitude functions in advertising: The interactive role of products and self‐monitoring1992 · 170 citations
Advertising Creativity in Korea2010 · 56 citations
Exploring drivers of fintech adoption among elderly consumers2024 · 52 citations
The Portrayal of Older People in Television Advertisements: A Cross-Cultural Content Analysis of the United States and South Korea2006 · 49 citations
The effectiveness of image congruence and the moderating effects of sponsor motive and cheering event fit in sponsorship2013 · 42 citations

Works

8 shown

Exploring drivers of fintech adoption among elderly consumers

Technology in Society·2024·3 authors

52citations

A retrospective on the state of international advertising research in advertising, communication, and marketing journals: 1963–2014

International Journal of Advertising·2015·5 authors·Open access

29citations

The effectiveness of image congruence and the moderating effects of sponsor motive and cheering event fit in sponsorship

International Journal of Advertising·2013·5 authors

42citations

Advertising Creativity in Korea

Journal of Advertising·2010·3 authors

56citations

Advertising Creativity in Korea: Scale Development and Validation

Bryant Digital Repository (Bryant University)·2010·3 authors

9citations

The Portrayal of Older People in Television Advertisements: A Cross-Cultural Content Analysis of the United States and South Korea

The International Journal of Aging and Human Development·2006·3 authors

49citations

Attitude Functions in Advertising

Journal of Consumer Psychology·1992·3 authors

15citations

Attitude functions in advertising: The interactive role of products and self‐monitoring

Journal of Consumer Psychology·1992·3 authors

170citations