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Shih-Ti Yu · Study
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Author
Shih-Ti Yu
2 works
· latest 2000
· 1 institutions
cluster: provisional
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174
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Most cited in this library
Are consumers inherently or situationally brand loyal??A set intercorrelation account for conscious brand loyalty and nonconscious inertia
1999 · 127 citations
Gifts in a Romantic Relationship: A Survival Analysis
2000 · 47 citations
Works
2 shown
Gifts in a Romantic Relationship: A Survival Analysis
Journal of Consumer Psychology
·
2000
·
2 authors
47
citations
Are consumers inherently or situationally brand loyal??A set intercorrelation account for conscious brand loyalty and nonconscious inertia
Psychology and Marketing
·
1999
·
2 authors
127
citations