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Michael Greatorex · Study

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Michael Greatorex

6 works· latest 2000· 1 institutionscluster: provisional

h-index6

i106

Citations791

Works here6

89

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93

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Most cited in this library

Risk Perception and Reduction in the Purchase of Consumer Services1993 · 439 citations
Risk Reducing Strategies Used in the Purchase of Wine in the UK1989 · 194 citations
Modelling consumer risk reduction preferences from perceived loss data1994 · 66 citations
Consumer Purchasing in Foreign Countries: A Perceived Risk Perspective1990 · 38 citations
Assessment of potential retail segmentation variables An approach based on a subjective MCI resource allocation model2000 · 32 citations

Works

6 shown

Assessment of potential retail segmentation variables An approach based on a subjective MCI resource allocation model

Journal of Retailing and Consumer Services·2000·3 authors

32citations

Modelling consumer risk reduction preferences from perceived loss data

Journal of Economic Psychology·1994·2 authors

66citations

Risk Perception and Reduction in the Purchase of Consumer Services

Service Industries Journal·1993·2 authors

439citations

A risk analysis of industrial buyers: The case of mid‐range computers

Journal of Marketing Management·1992·3 authors

22citations

Consumer Purchasing in Foreign Countries: A Perceived Risk Perspective

International Journal of Advertising·1990·2 authors

38citations

Risk Reducing Strategies Used in the Purchase of Wine in the UK

European Journal of Marketing·1989·2 authors

194citations