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Kumju Hwang · Study
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Author
Kumju Hwang
9 works
· latest 2021
· 3 institutions
cluster: provisional
ORCID 0000-0002-9754-5749
Works
9 shown
How Do Failed Entrepreneurs Cope with Their Prior Failure When They Seek Subsequent Re-Entry into Serial Entrepreneurship? Failed Entrepreneurs’ Optimism and Defensive Pessimism and Coping Humor as a Moderator
International Journal of Environmental Research and Public Health
·
2021
·
2 authors
·
Open access
21
citations
Pride, mindfulness, public self-awareness, affective satisfaction, and customer citizenship behaviour among green restaurant customers
International Journal of Hospitality Management
·
2019
·
2 authors
136
citations
Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge
Computers in Human Behavior
·
2018
·
2 authors
638
citations
Effects of the Language Barrier on Processes and Performance of International Scientific Collaboration, Collaborators’ Participation, Organizational Integrity, and Interorganizational Relationships
Science Communication
·
2012
·
1 author
53
citations
Individual strategies for sustainable consumption
Journal of Marketing Management
·
2012
·
5 authors
·
Open access
167
citations
Sustainable consumption: green consumer behaviour when purchasing products
Sustainable Development
·
2009
·
4 authors
·
Open access
1,614
citations
Marketing sustainability: Use of information sources and degrees of voluntary simplicity
Journal of Marketing Communications
·
2008
·
6 authors
·
Open access
102
citations
Toward sustainable consumption: Researching voluntary simplifiers
Psychology and Marketing
·
2006
·
4 authors
·
Open access
315
citations
The Inferior Science and the Dominant Use of English in Knowledge Production
Science Communication
·
2005
·
1 author
52
citations