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Matthew J. Robinson · Study
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Author
Matthew J. Robinson
7 works
· latest 2012
· 1 institutions
cluster: provisional
Works
7 shown
Exploring the challenges facing female athletes as endorsers
Journal of brand strategy
·
2012
·
3 authors
32
citations
Sport Consumer Behavior: A Test for Group Differences on Structural Constraints
Sport Marketing Quarterly
·
2008
·
3 authors
70
citations
Fans vs. Spectators: An Analysis of Those who Attend Intercollegiate Football Games
Sport Marketing Quarterly
·
2005
·
4 authors
122
citations
Relationships among Spectator Gender, Motives, Points of Attachment, and Sport Preference
Journal of Sport Management
·
2005
·
2 authors
383
citations
Motives and Points of Attachment of Professional Golf Spectators
Sport Management Review
·
2004
·
3 authors
125
citations
Motives and Points of Attachment: Fans versus Spectators in Intercollegiate Athletics
Sport Marketing Quarterly
·
2003
·
4 authors
313
citations
Assessing the Impact of Bobby Knight on the Brand Equity of the Texas Tech Basketball Program
Sport Marketing Quarterly
·
2003
·
2 authors
23
citations