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Purnima S. Sangle · Study
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Author
Purnima S. Sangle
4 works
· latest 2018
· 1 institutions
cluster: provisional
Works
4 shown
Customer perception of CRM implementation in banking context
Journal of Advances in Management Research
·
2018
·
2 authors
32
citations
The importance of value and context for mobile CRM services in banking
Business Process Management Journal
·
2013
·
2 authors
29
citations
Adoption of CRM technology in multichannel environment: a review (2006‐2010)
Business Process Management Journal
·
2012
·
2 authors
60
citations
Consumer's expectations from mobile CRM services: a banking context
Business Process Management Journal
·
2011
·
2 authors
55
citations