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Hyo Jin Jeon · Study

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Hyo Jin Jeon

3 works· latest 2016· 2 institutionscluster: provisionalORCID 0000-0002-8440-4912

h-index3

i103

Citations97

Works here3

11

12

16

Most cited in this library

An introspective examination of single-unit versus multi-unit franchisees2011 · 61 citations
The Media and Their Advertisers: Exploring Ethical Dilemmas in Product Coverage Decisions2012 · 19 citations
A Cross-National Comparison of Brand Perceptions of Global Franchise Chains in the BRICS2016 · 17 citations

Works

3 shown

A Cross-National Comparison of Brand Perceptions of Global Franchise Chains in the BRICS

Journal of Marketing Channels·2016·4 authors

17citations

The Media and Their Advertisers: Exploring Ethical Dilemmas in Product Coverage Decisions

Journal of Business Ethics·2012·4 authors

19citations

An introspective examination of single-unit versus multi-unit franchisees

Journal of the Academy of Marketing Science·2011·4 authors

61citations