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Wen‐yeh Huang · Study
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Wen‐yeh Huang
1 works
· latest 2004
· 1 institutions
cluster: provisional
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Effect of brand name on consumers' risk perceptions of online shopping
2004 · 216 citations
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Effect of brand name on consumers' risk perceptions of online shopping
Journal of Consumer Behaviour
·
2004
·
3 authors
216
citations