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Jeffrey F. Durgee · Study

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Jeffrey F. Durgee

9 works· latest 2017· 1 institutionscluster: provisional

h-index9

i108

Citations322

Works here9

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Most cited in this library

An exploration into renting as consumption behavior1995 · 121 citations
ADVERTISING SYMBOLS AND BRAND NAMES THAT BEST REPRESENT KEY PRODUCT MEANINGS1987 · 74 citations
Using mini‐concepts to identify opportunities for really new product functions1998 · 26 citations
Self-Esteem Advertising1986 · 24 citations
Refurbishing services and how services enhance consumer well-being2017 · 22 citations

Works

9 shown

Refurbishing services and how services enhance consumer well-being

Journal of Services Marketing·2017·2 authors

22citations

Producing Customer Happiness: The Job to Do for Brand Innovation

Design Management Review·2010·3 authors

9citations

Integrated Market‐Immersion Approach To Teaching New Product Development In Technologically‐Oriented Teams

Journal of Product Innovation Management·2002·4 authors

13citations

Gift-Giving As a Metaphor For Understanding New Products That Delight

ACR North American Advances·2001·2 authors

15citations

Using mini‐concepts to identify opportunities for really new product functions

Journal of Consumer Marketing·1998·3 authors

26citations

An exploration into renting as consumption behavior

Psychology and Marketing·1995·2 authors

121citations

ADVERTISING SYMBOLS AND BRAND NAMES THAT BEST REPRESENT KEY PRODUCT MEANINGS

Journal of Consumer Marketing·1987·1 author

74citations

Self-Esteem Advertising

Journal of Advertising·1986·1 author

24citations

How Consumer Sub-Cultures Code Reality: a Look At Some Code Types

ACR North American Advances·1986·1 author

18citations