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Yue‐Yuan Huang · Study

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Yue‐Yuan Huang

2 works· latest 2001· 1 institutionscluster: provisional

h-index2

i102

Citations64

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Most cited in this library

Chinese brand naming: a linguistic analysis of the brands of ten product categories2001 · 42 citations
Principles for brand naming in Chinese: the case of drinks2001 · 22 citations

Works

2 shown

Principles for brand naming in Chinese: the case of drinks

Marketing Intelligence & Planning·2001·2 authors

22citations

Chinese brand naming: a linguistic analysis of the brands of ten product categories

Journal of Product & Brand Management·2001·2 authors

42citations