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Goacute mez Borja Miguel Aacute ngel
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Effects of utilitarian and hedonic atmospheric dimensions on consumer responses in an online shopping environment
2011 · 16 citations
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Effects of utilitarian and hedonic atmospheric dimensions on consumer responses in an online shopping environment
AFRICAN JOURNAL OF BUSINESS MANAGEMENT
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2011
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3 authors
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Open access
16
citations
Goacute mez Borja Miguel Aacute ngel · Study